There are roughly 13-14,000 agents in the Salt Lake Valley, with new ones starting each day. There’s a lot of competition in the valley, now including discount “brokerages” who are trading sloppy work for a cheap “commission.”

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For some people, this can be painful. In fact, a lack of sufficient training, education, and business leads to many agents leaving the industry altogether. Studies show that 87% of real estate agents leave the business within the first two years of getting their licenses.

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Agents like this run out of money, get distracted, and fall flat in their career due to a lack of support. They are unable to generate and convert the consistent flow of qualified leads needed to prosper in the business.

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This leads to a lot of uncertainty and stress. People have no idea when they will see another paycheck. And of the insufficient and inconsistent income they may be producing now, how much of it is going right back into paying for marketing expenses, training, and other costs not covered by their brokerage? A lack of flexibility and the prospect of financial ruin is enough to drive anyone crazy.

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The truth is, some agents just aren’t prepared for the industry. On my team, we ensure that our agents are given the tools, systems, training, and support they need to be successful and reach their goals. With their permission, we hold our agents accountable. When we see potential in an agent, we expect that agent to use it.

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You could continue at your current pace—making inconsistent income, paying for your own marketing and advertising expenses, and having little freedom in your life and career. You could join a brokerage who over-hypes their training without backing it up. You could also simply quit and take on a 9-to-5 job where you have no flexibility and no fun. Or, you could take the first step on the road to success and join my team.

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My name is Marty McKay and I’ve been in real estate since 2008. Although I couldn’t have picked a worse time to start my career than during the housing market crash, those limitations within the economy allowed me to learn how to draw on education for support. When I finally learned more about how teams work, I realized the potential of a high-quality team and how much better things could be. I not only wanted to be part of that type of culture, but I also wanted to create a team of my own agents, whom I could provide the proper training and support to that would make agents want to line up to join.

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Don’t just take my word for it. One of our agents, Tanya, was an escrow officer for 14 years and had an opportunity for a job change. She was fed up with dealing with the real estate industry and was looking in other job areas when one of our agents convinced her that McKay Realty was different. Tanya saw our high standards, the way we treat our agents, our clients, and the other people we work with, and she decided to give it a shot. She jumped in with a team attitude, embraced our culture, and closed 23 deals in her first 12 months! In her last 12 months, she closed 34 deals, including in a challenging market.

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I have a deep, personal desire to help others succeed. I want to provide quality leads and training that will give you the framework to be successful. Our team family provides the support, and hence the confidence, to be a successful agent.

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Our culture makes us unique in the real estate world. We are a generous brokerage. All our agents are well cared for and given the tools to build successful real estate careers; our team culture is one of support, not cutthroat competition. We hold you accountable to your leads and teach you how to dedicate time and effort to being a responsible agent. We believe in honest, open communication and live by the credo: “Have fun. Help people. Make money.”

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I offer you the following:

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• Daily 6-week fast-start program

• Group and one-on-one roleplays three times per week

• Weekly training and market updates

• Weekly one-on-one coaching

• Individualized, permission-based accountability

• Structured time for lead generation and appointment setting

• Education and coaching to help you leverage your strengths and generate leads in any type of market

• No franchise fees or any hidden fees

• Full-time transaction coordination support

• Constant leads

• The latest software, innovations, and automations

• Desk space

 

From day one, you’ll get to work. You will start a systemized, aggressive “Business Builder Plan” to get you up and running in the shortest time possible.

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The onboarding process will include:

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• Coaching and education—they are a priority here

• Training sessions with our director of education

• Multiple ride-along and shadowing opportunities with the director of education and experienced agents

• Studying and mastering basic and advanced dialogue outlines

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Avoid the shifting sands of inconsistent and unpredictable real estate business and join our rock of a team where we provide structure, support, and direction! Here, you fortify your mindset, skills, and—most importantly—your database, so you can know for certain that you will succeed in real estate, no matter what comes your way. I’m here to help you: let’s do this! Is there any reason not to start today?

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I look forward to talking with you soon.

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Yours,

Marty McKay

Principal Broker, REALTOR®

McKay Realty